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INDONESIA
02 Aug 2012
Honda Brio, "The Futuristic City Car" officially launched in Indonesia


Jakarta, 2nd August 2012 – PT Honda Prospect Motor launches the latest model in its lineup, Honda Brio. As Honda’s first model of City Car in Indonesia, Honda Brio offers advantages over other models in its segment, in terms of sporty driving performance, high standard of safety level, as well as innovative design and features for driving confidence.
 
Honda Brio was debuted at Bangkok International Motor Show 2011 in Bangkok, Thailand. After Thailand, Honda Brio was introduced in India to a great acceptance from customers in both countries. Honda Brio intoduced in Indonesia has significant differences compared to models in previous countries, especially in design, performance, and styling which have been adapted to meet Indonesia market’s demand.
 
Tomoki Uchida, President Director of PT Honda Prospect Motor said, "Honda Brio is designed to be more than just a City Car with its load of essential features that place this model ahead in  its class in terms of performance, safety and driving confidence. Therefore, we call this car as 'The Featuristic City Car'. Of course, all these advantages are supported by all necessities  that customers expect from a City Car, including the compact and sporty design, easy to drive, fuel efficient and affordable price. "
  
Meanwhile, Jonfis Fandy, Marketing and After Sales Service Director PT HPM explains, "Honda Brio is dedicated mainly to youngsters who desire car that can support their dynamic daily activities. As an entry model for Honda, Brio may well be an option for more customers to own a Honda car and enjoy the quality and cutting edge technology that has become the standard to any Honda product around the world. "
 
Jonfis also explains that Brio would be a very important product for Honda in Indonesia because it will enter under 200 million rupiah price segment, which has a large market share while currently has no Honda product in it. "We believe that Brio will be greatly received by customers in Indonesia, and we are targeting sales of 6,000 units this year," Jonfis said.
 
Sporty Performance
 
In terms of performance, Honda Brio uses Honda i-VTEC engine 1.3-liter SOHC 4-cylinder and capable of producing 100 PS which is the largest in its class. For smooth ride and fuel efficiency, Honda has implemented Drive By Wire (DBW), Grade Logic Control and Shift Hold Control technology to Brio. In terms of transmission, Honda Brio offers a choice of manual and automatic transmission 5-speed (5AT) which is sporty and responsive.
      
To support fuel efficiency, all types of Honda Brio has been equipped with ECO Indicator, the advanced features that can detect and provide information on whether the driver has reached an efficient driving style. With those variety of technologies, Brio is not only powerful but also fuel efficient and in compliance with Euro 4 emission standards.

 
High Safety Standard
Honda Brio applies the highest safety standard in its class. Honda Brio has been equipped with the technology and safety features such as high-level Dual SRS airbags, Anti-Lock Braking system Braking System (ABS) and Electronic Brake Force Distribution (EBD), and pretensioners with Seat Belt Load Limiter.
 
Moreover, Honda Brio body frame structure as well use G-Force Control technology (G-CON) Advanced Compatibility Engineering (ACETM). Honda Brio also has escaped the crash test on Real World Crash Test Facility Honda in Tochigi, Japan. All safety features are available on all variants of Honda Brio, from highest to lowest.
 
Meanwhile, for its security features, Honda Brio is also fully equipped with features Immobilizer and Security Alarm.
 
Driving Confidence
Honda Brio Design is designed to create broad visibility from the cabin. Slim front pillars, window width in the front, side and rear, and rear seat designs to maximize the driver's view in all directions, thereby increasing confidence when driving.
 
Tilt steering allows the driver to adjust the level of the position of the steering wheel to get the best driving position. Meanwhile, Electric Power Steering System (EPS) to make the steering lighter at low speeds and stable at high speeds, so the more nimble maneuverability, but remained stable in various road conditions.
 
Honda Brio is available in 5 attractive colors, Fresh Lime Green Metallic, Taffeta White, Alabaster Silver Metallic, Crystal Black Pearl, and Cerulean Blue Metallic. Honda Brio is marketed starting from Rp. 149 million for the manual transmission type S, Rp. 159 million for the type S automatic transmission, Rp. 160 for Type E manual transmission, and Rp. 170 million for Type E automatic transmission.*
 
To add to the uniqueness of Honda Brio style, Modulo Honda Genuine Accessories also available to add a sporty impression. Choice of accessories available includes Fog Lamp, Front Grill, Front Under Spoiler, Rear Under Spoiler, Side Skirt, Instrument Panel and many more.
 
Furthermore, to stripes to provide a unique and sporty look stronger in his car, stripes body sticker options are available for consumers. The stripe design was inspired by Brio’s sporty character and Honda’s love for racing. Stripe stickers are availane to customers in authorized Honda dealers throughout Indonesia with the price of Rp.1.5 million.
 
(P.T. Honda Prospect Motor)
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Indonesia
02 Aug 2012
Honda Brio, "The Futuristic City Car" officially launched in Indonesia


Jakarta, 2nd August 2012 – PT Honda Prospect Motor launches the latest model in its lineup, Honda Brio. As Honda’s first model of City Car in Indonesia, Honda Brio offers advantages over other models in its segment, in terms of sporty driving performance, high standard of safety level, as well as innovative design and features for driving confidence.
 
Honda Brio was debuted at Bangkok International Motor Show 2011 in Bangkok, Thailand. After Thailand, Honda Brio was introduced in India to a great acceptance from customers in both countries. Honda Brio intoduced in Indonesia has significant differences compared to models in previous countries, especially in design, performance, and styling which have been adapted to meet Indonesia market’s demand.
 
Tomoki Uchida, President Director of PT Honda Prospect Motor said, "Honda Brio is designed to be more than just a City Car with its load of essential features that place this model ahead in  its class in terms of performance, safety and driving confidence. Therefore, we call this car as 'The Featuristic City Car'. Of course, all these advantages are supported by all necessities  that customers expect from a City Car, including the compact and sporty design, easy to drive, fuel efficient and affordable price. "
  
Meanwhile, Jonfis Fandy, Marketing and After Sales Service Director PT HPM explains, "Honda Brio is dedicated mainly to youngsters who desire car that can support their dynamic daily activities. As an entry model for Honda, Brio may well be an option for more customers to own a Honda car and enjoy the quality and cutting edge technology that has become the standard to any Honda product around the world. "
 
Jonfis also explains that Brio would be a very important product for Honda in Indonesia because it will enter under 200 million rupiah price segment, which has a large market share while currently has no Honda product in it. "We believe that Brio will be greatly received by customers in Indonesia, and we are targeting sales of 6,000 units this year," Jonfis said.
 
Sporty Performance
 
In terms of performance, Honda Brio uses Honda i-VTEC engine 1.3-liter SOHC 4-cylinder and capable of producing 100 PS which is the largest in its class. For smooth ride and fuel efficiency, Honda has implemented Drive By Wire (DBW), Grade Logic Control and Shift Hold Control technology to Brio. In terms of transmission, Honda Brio offers a choice of manual and automatic transmission 5-speed (5AT) which is sporty and responsive.
      
To support fuel efficiency, all types of Honda Brio has been equipped with ECO Indicator, the advanced features that can detect and provide information on whether the driver has reached an efficient driving style. With those variety of technologies, Brio is not only powerful but also fuel efficient and in compliance with Euro 4 emission standards.

 
High Safety Standard
Honda Brio applies the highest safety standard in its class. Honda Brio has been equipped with the technology and safety features such as high-level Dual SRS airbags, Anti-Lock Braking system Braking System (ABS) and Electronic Brake Force Distribution (EBD), and pretensioners with Seat Belt Load Limiter.
 
Moreover, Honda Brio body frame structure as well use G-Force Control technology (G-CON) Advanced Compatibility Engineering (ACETM). Honda Brio also has escaped the crash test on Real World Crash Test Facility Honda in Tochigi, Japan. All safety features are available on all variants of Honda Brio, from highest to lowest.
 
Meanwhile, for its security features, Honda Brio is also fully equipped with features Immobilizer and Security Alarm.
 
Driving Confidence
Honda Brio Design is designed to create broad visibility from the cabin. Slim front pillars, window width in the front, side and rear, and rear seat designs to maximize the driver's view in all directions, thereby increasing confidence when driving.
 
Tilt steering allows the driver to adjust the level of the position of the steering wheel to get the best driving position. Meanwhile, Electric Power Steering System (EPS) to make the steering lighter at low speeds and stable at high speeds, so the more nimble maneuverability, but remained stable in various road conditions.
 
Honda Brio is available in 5 attractive colors, Fresh Lime Green Metallic, Taffeta White, Alabaster Silver Metallic, Crystal Black Pearl, and Cerulean Blue Metallic. Honda Brio is marketed starting from Rp. 149 million for the manual transmission type S, Rp. 159 million for the type S automatic transmission, Rp. 160 for Type E manual transmission, and Rp. 170 million for Type E automatic transmission.*
 
To add to the uniqueness of Honda Brio style, Modulo Honda Genuine Accessories also available to add a sporty impression. Choice of accessories available includes Fog Lamp, Front Grill, Front Under Spoiler, Rear Under Spoiler, Side Skirt, Instrument Panel and many more.
 
Furthermore, to stripes to provide a unique and sporty look stronger in his car, stripes body sticker options are available for consumers. The stripe design was inspired by Brio’s sporty character and Honda’s love for racing. Stripe stickers are availane to customers in authorized Honda dealers throughout Indonesia with the price of Rp.1.5 million.
 
(P.T. Honda Prospect Motor)