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THAILAND
14 Jan 2015
A.P. Honda Co., Ltd.
AP Honda Aggressively Penetrate the Market since Q1 with 4 New Models
 
AP Honda, the official Honda motorcycle distributor in Thailand, announces its success of 2014 – being the number 1 of the Thailand’s motorcycle industry for 26 consecutive years. Of the overall sales by the industry at 1,701,532 units, Honda accounted for 1,356,749 units last year. The company maintains its ambition to become the sustainable organization by offering only environmentally-friendly products and holding social-responsibility events. The market forecast for Honda is set at 1.39 out of the 1.75 million units by the overall market in 2015. Honda is set to aggressively penetrating the market in the first quarter with 4 new models which are All New Click125i, the AT sport model under “The Rise of Super Sport AT” concept. With a new definition of the true leader, the model is equipped with Honda’s smart technology consisting of eSP (Enhanced Smart Power) 125cc engine with PGM-FI system, Idling Stop System, Combi Brake System. The model will be presented by superstars Dome-Pakorn Lum and Bie-Sukrit Wisetkaew who will represent the model’s powerful character. The next model is Moove Limited Edition, which is the smart AT that comes with limited editions of smart design of Manchester United and Liverpool from England. The other two models are: New CRF250L and New CRF250M which feature new sport graphic for those who don’t like to be ordinary. Moreover, Honda will later indulge the young crowd with its Zoomer-X Blue Shark color, before introducing more new models of its products all year round, to stimulate the market and to cater to the consumers’ need.

“Since May 2013, Thailand’s motorcycle industry has to be closely watched. The market has continued to decrease, allowing the sales to wrap up at 1,701,532 units sold by the overall market last year – which was about 15% decrease. The trend is likely to continue this year. The plummet has been considered the largest fall since the economic crisis in 1997. However, Honda has managed to maintain its market leadership in Thailand for the 26th year in a roll, with its sales at 1,356,749 units sold last year, despite a 9% decrease from the previous year. Honda has also become number one in all segments including big bike market,” said Mr Nobuhide Nagata, President of AP Honda Co Ltd, the official Honda Motorcycle distributor in Thailand.

 “Despite the plummeted market, sport motorcycle has surprisingly grown and captures 11% of overall market. Having prepared to strengthen the segment, AP Honda has co-founded the CIC circuit in order to bring the world-class entertainment to the Thai audience and to stimulate the sport motorcycle segment to grow even higher.”

 For the Big Bike market segment, AP Honda has planned to open a few more branches of Honda Wing Center, from currently 10, in the regions within this year. Two safety drive centers will also be opened in Phuket and Chiang Mai. The newly opened centers will not only focus on safety riding, but also big bike and off-road riding techniques, to cater to the diverse demands and to educate about the riding culture.

Moreover, this year is the second year of the 3-year medium term plan (2014-2016) which is to lead the company to the sustainable organization. AP Honda will work with Honda Wing Center to hold social-responsibility events nationwide, be it blood donation, road safety campaign, sports for the youth activity, as well as offer environmentally-friendly products to our customers.

“For the motorcycle market in 2015, economy expects to gradually recover as the Bank of Thailand has recently lowered the country’s GDP to 4%. However, the consumer confidence index slightly rose to 81.1 which is the highest in 18 months. The US economy has reportedly grown which is a positive sign. Even though the first half of the year will slowly recover, the second half expects to be brighter. The market forecast for the overall market is set at 1.75 million units, or a 3% growth, while AP Honda expects to sweep 1.39 million units. Honda has prepared to stimulate the market demand in the first quarter with its brand campaign, Power of Fun Project, with new product segments starting from All New Click125i. The model comes with a makeover for sport AT - Thailand’s most popular motorcycle – with a new design borrowed from the super car, and equipped with Honda Smart Technology which will enhance the fuel economy and riding performance. At the same time, Honda Moove Limited Edition featuring copyrighted design from Man Utd. and Liverpool FC will also be launched. There are also 2 sport models, New CRF250L and New CRF250M, which have been improved to be even cooler. Moreover, we’ve also added Zoomer-X Blue Shark to be the latest color option for the young riders who seek the difference.”
           
All New Click125i has been made over under “The Rise of Super Sport AT” concept to give a new definition of the true leader. With the design borrowed from the super car, the model features the sleek LED head lights and position lamp, premium sport tail light, LCD digital meter, and matte black cast wheels with tubeless tires. The model is equipped with Honda Smart Technology consisting of eSP (Enhanced Smart Power) 125cc engine with PGM-FI system which enhancing clean combustion and low friction; Idling Stop System enhancing the fuel efficiency to 58.9km/liter (based on ECE R40 Mode); and Combi Brake System that distributes brake force to rear and front wheels. The model will be presented by 2 superstars Dome-Pakorn Lum and Bie-Sukrit Wisetkaew who will represent the model’s powerful character.

All New Click125i will be available nationwide from January 21 onwards, with 5 color options for Spoke Wheels: Red-Black, White-Black, Blue-Black, Pink-Black, and Black-Red; and 4 color options for Cast Wheels: Black, White-Black, Red-Black, and Blue-Black. Suggested retail price starts from Bt49,500.

New CRF250L is the endure motorcycle which can cater both on-road and off-road riding, featuring new graphic under “The Boundless Adventure” concept. The design is borrowed from those in the world-class circuit. Suggested retail price is Bt134,600. New Honda CRF250M is the popular motard that comes with Geometric Pattern to be marketed under “Energize Your Motard Spirit” concept for the city riders. Suggested retail price is Bt140,600. Both models will be available nationwide from January 21 onwards.

All New Moove Liverpool FC Limited Edition and Honda Moove Man Utd Limited Edition featuring copyrighted design from both football clubs will soon be available in the market.
           
AP Honda will also indulge the younger riders with new color option for Zoomer-X. The new Blue Shark color under “Life Unblocked” concept will be available in the market from January 21 onwards. Suggested retail price is Bt52,500.

New models will be available at Honda Wing Centers nationwide. For more information on each model, visit www.aphonda.co.th and keep updated with our fun events at www.facebook.com/hondamotorcyclethailand

 
-Ends-
 
© Asian Honda Motor Co., Ltd. All Rights Reserved
Thailand
14 Jan 2015
A.P. Honda Co., Ltd.
AP Honda Aggressively Penetrate the Market since Q1 with 4 New Models
 
AP Honda, the official Honda motorcycle distributor in Thailand, announces its success of 2014 – being the number 1 of the Thailand’s motorcycle industry for 26 consecutive years. Of the overall sales by the industry at 1,701,532 units, Honda accounted for 1,356,749 units last year. The company maintains its ambition to become the sustainable organization by offering only environmentally-friendly products and holding social-responsibility events. The market forecast for Honda is set at 1.39 out of the 1.75 million units by the overall market in 2015. Honda is set to aggressively penetrating the market in the first quarter with 4 new models which are All New Click125i, the AT sport model under “The Rise of Super Sport AT” concept. With a new definition of the true leader, the model is equipped with Honda’s smart technology consisting of eSP (Enhanced Smart Power) 125cc engine with PGM-FI system, Idling Stop System, Combi Brake System. The model will be presented by superstars Dome-Pakorn Lum and Bie-Sukrit Wisetkaew who will represent the model’s powerful character. The next model is Moove Limited Edition, which is the smart AT that comes with limited editions of smart design of Manchester United and Liverpool from England. The other two models are: New CRF250L and New CRF250M which feature new sport graphic for those who don’t like to be ordinary. Moreover, Honda will later indulge the young crowd with its Zoomer-X Blue Shark color, before introducing more new models of its products all year round, to stimulate the market and to cater to the consumers’ need.

“Since May 2013, Thailand’s motorcycle industry has to be closely watched. The market has continued to decrease, allowing the sales to wrap up at 1,701,532 units sold by the overall market last year – which was about 15% decrease. The trend is likely to continue this year. The plummet has been considered the largest fall since the economic crisis in 1997. However, Honda has managed to maintain its market leadership in Thailand for the 26th year in a roll, with its sales at 1,356,749 units sold last year, despite a 9% decrease from the previous year. Honda has also become number one in all segments including big bike market,” said Mr Nobuhide Nagata, President of AP Honda Co Ltd, the official Honda Motorcycle distributor in Thailand.

 “Despite the plummeted market, sport motorcycle has surprisingly grown and captures 11% of overall market. Having prepared to strengthen the segment, AP Honda has co-founded the CIC circuit in order to bring the world-class entertainment to the Thai audience and to stimulate the sport motorcycle segment to grow even higher.”

 For the Big Bike market segment, AP Honda has planned to open a few more branches of Honda Wing Center, from currently 10, in the regions within this year. Two safety drive centers will also be opened in Phuket and Chiang Mai. The newly opened centers will not only focus on safety riding, but also big bike and off-road riding techniques, to cater to the diverse demands and to educate about the riding culture.

Moreover, this year is the second year of the 3-year medium term plan (2014-2016) which is to lead the company to the sustainable organization. AP Honda will work with Honda Wing Center to hold social-responsibility events nationwide, be it blood donation, road safety campaign, sports for the youth activity, as well as offer environmentally-friendly products to our customers.

“For the motorcycle market in 2015, economy expects to gradually recover as the Bank of Thailand has recently lowered the country’s GDP to 4%. However, the consumer confidence index slightly rose to 81.1 which is the highest in 18 months. The US economy has reportedly grown which is a positive sign. Even though the first half of the year will slowly recover, the second half expects to be brighter. The market forecast for the overall market is set at 1.75 million units, or a 3% growth, while AP Honda expects to sweep 1.39 million units. Honda has prepared to stimulate the market demand in the first quarter with its brand campaign, Power of Fun Project, with new product segments starting from All New Click125i. The model comes with a makeover for sport AT - Thailand’s most popular motorcycle – with a new design borrowed from the super car, and equipped with Honda Smart Technology which will enhance the fuel economy and riding performance. At the same time, Honda Moove Limited Edition featuring copyrighted design from Man Utd. and Liverpool FC will also be launched. There are also 2 sport models, New CRF250L and New CRF250M, which have been improved to be even cooler. Moreover, we’ve also added Zoomer-X Blue Shark to be the latest color option for the young riders who seek the difference.”
           
All New Click125i has been made over under “The Rise of Super Sport AT” concept to give a new definition of the true leader. With the design borrowed from the super car, the model features the sleek LED head lights and position lamp, premium sport tail light, LCD digital meter, and matte black cast wheels with tubeless tires. The model is equipped with Honda Smart Technology consisting of eSP (Enhanced Smart Power) 125cc engine with PGM-FI system which enhancing clean combustion and low friction; Idling Stop System enhancing the fuel efficiency to 58.9km/liter (based on ECE R40 Mode); and Combi Brake System that distributes brake force to rear and front wheels. The model will be presented by 2 superstars Dome-Pakorn Lum and Bie-Sukrit Wisetkaew who will represent the model’s powerful character.

All New Click125i will be available nationwide from January 21 onwards, with 5 color options for Spoke Wheels: Red-Black, White-Black, Blue-Black, Pink-Black, and Black-Red; and 4 color options for Cast Wheels: Black, White-Black, Red-Black, and Blue-Black. Suggested retail price starts from Bt49,500.

New CRF250L is the endure motorcycle which can cater both on-road and off-road riding, featuring new graphic under “The Boundless Adventure” concept. The design is borrowed from those in the world-class circuit. Suggested retail price is Bt134,600. New Honda CRF250M is the popular motard that comes with Geometric Pattern to be marketed under “Energize Your Motard Spirit” concept for the city riders. Suggested retail price is Bt140,600. Both models will be available nationwide from January 21 onwards.

All New Moove Liverpool FC Limited Edition and Honda Moove Man Utd Limited Edition featuring copyrighted design from both football clubs will soon be available in the market.
           
AP Honda will also indulge the younger riders with new color option for Zoomer-X. The new Blue Shark color under “Life Unblocked” concept will be available in the market from January 21 onwards. Suggested retail price is Bt52,500.

New models will be available at Honda Wing Centers nationwide. For more information on each model, visit www.aphonda.co.th and keep updated with our fun events at www.facebook.com/hondamotorcyclethailand

 
-Ends-