|Honda wins heart of half of India!|
|SN||State / U.T||Market share|
|2||Andhra P. + Telengana||33%|
|10||Jammu & Kashmir||36%|
|16||Andaman & Nicobar||52%|
|Source : SIAM (April to September, 2017)|
Honda is now the No. 1 two-wheeler brand in 15 States and 2 Union Territories of India which together account for a massive 52% of all two-wheelers sold in India.
These 17 markets include entire West region (Maharashtra, Gujarat, Goa), entire South region (Andhra Pradesh & Telengana, Tamil Nadu, Kerala, Karnataka) in addition to Punjab, Delhi, Jammu & Kashmir, Himachal Pradesh, Chandigarh, Uttarakhand, Manipur, Arunachal Pradesh, Nagaland and Andaman & Nicobar Islands.
Noteworthy that Honda has gained a quantum leap of India’s love and trust in only 6 years.
Honda’s market leadership has exponentially grown from just 1 state & 1 Union Territory in 2011 (Arunachal Pradesh and Goa) to 15 States and 2 Union Territories in 2017.
Expressing delight on this new landmark, Mr. Minoru Kato, President & CEO, Honda Motorcycle & Scooter India, said, “Led by our deep understanding of customer needs of today and dreams of tomorrow, Honda has been expanding opportunities to win the heart of Indian society. We have invested with speed and aggression to meet demand for quality Honda products. In just 6 years, Honda has expanded from one to four plants, launched new exciting models and tripled our network reach. We thank our valuable customers in India who are fulfilling their dreams while riding a Honda two-wheeler and will continue our endeavor to win more hearts going forward.”
While expanding leadership, Honda fires all cylinders in the rest of India
In the other big demand states of India, Honda continues to outperform and sales are increasing double the speed of two-wheeler industry in the past 6 years.
|Honda leads the growth in rest of India!|
|State / U.T||Industry growth||Honda growth|
|Source: SIAM (April to September, 2017 vs. 2011)|
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