Bangkok - August 2, 2018) Honda Automobile (Thailand) Co., Ltd. officially launched new sales and service office at Bhiraj Tower at BITEC, Bangna, which is designed to be a workspace that embraces a modern work life and inspires new generation of working people to unlock their potential to achieve future business growth. The company also announced cumulative sales for the first half of 2018 (January – June) of 59,838 units (including the Honda BR-V, HR-V, and CR-V) and captured a 26.1% market share, as well as achieved No. 1 position for cumulative sales in four main market segments, which are sub-compact, compact, family and SUV vehicles. Honda targeted sales of 126,000 units for 2018 and is committed to moving forward to strengthen brand, enhancing service and customer care as well as developing technology that serves people with the joy of expanding their life’s potential through the advancement of mobility and living as set forth in its Vision 2030.
Mr. Pitak Pruittisarikorn, Chief Operating Officer of Honda Automobile (Thailand) Co., Ltd., said that “The moving of our sales and service head office to Bhiraj Tower at BITEC, Bangna is an important step to get us ready for a sustainable growth in the future. The new office reflects the concept of modern workspace designed in simple yet modernistic style, with various functions to enhance flexible and different aspects of the nature of work within the company. For example, Dream Space, which is a collaborative area with panoramic city view where Honda associates from different departments can meet for discussion and idea sharing, simply encourages them to maximize the potential and productivity. Advanced technology like mobile application and tablet device is also integrated into the office to bring ease and convenience for working people.”
For the first half of 2018, Honda achieved sales of passenger car as targeted, with cumulative sales from January – June 2018 of 59,838 units (including the Honda BR-V, HR-V, and CR-V) and captured a 26.1% market share, as well as ranked as the No.1 position for cumulative sales in four main market segments, which are sub-compact (City and Jazz), compact (Civic and Civic Hatchback), family (Accord and Accord Hybrid) and SUV (BR-V, HR-V, and CR-V). In June 2018, the company launched the new Honda HR-V, a premium crossover, and received an overwhelming response with order of over 4,000 units in only one month after its launch. With a positive economic situation and strong consumer confidence, Thai automobile market is expected to see total sales of over 950,000 units in 2018. Honda is confident to achieve target sales of 126,000 units for the year.
For Business Direction, Honda will further develop technology that serves people with the joy of expanding their life’s potential through the advancement of mobility and living as set forth in its Vision 2030. New models of vehicles will be developed to meet the needs of consumers in all segment, with focus on electric vehicles in various forms together with advanced safety technology. Garnering the prestigious Thailand Automotive Quality Award (TAQA) in the “Trusted Brand” category for six consecutive years (2012 – 2017) is a testimonial to customer’s constant trust in Honda brand. Honda will continue to enhance and accentuate its unique brand identity. With the current fast changing consumer behaviors, Honda will focus more on efficient marketing communication strategy through expanded engagement with digital platform in order to appeal to a wider demographic, especially new generation of consumers. From now on, Honda will continue to be committed to leveraging and enhancing service quality and customer care taking into account the ‘customer-first’ approach, and therefore offers the best products and services that truly meet customer needs.
“As we are making strategic changes and developing new strategies to stay ahead in today’s business world, one key area of our focus is people development. Driving the organization forward and earning continued success rely on the new generation of people. We strive to build strong human capital though diversified skill enhancement training so that these new generation of Honda associates grow steadily together with and become the key driving force of the company, and lead Honda toward a sustainable future and eventually become "a company society wants to exist,” concluded by Mr. Pitak.