Tokyo: AP Honda, official distributor of Honda motorcycles in Thailand, has strengthened its leadership of the domestic motorcycle industry after it recently grabbed the Letter of appreciation to the Diffusion Activity of Safety Drive Education in Thailand from Japan’s International Association of Traffic and Safety Sciences (IATSS). After 25 years, Honda has raised the bar of the road safety standard for the Asean countries. The organization has continuously promoted road safety through safety riding course development, workshops for general public, and most importantly, Honda Safety Driving Center. The company has also become the first and only from Thailand to win such a prestigious award about road safety from an international organization.
“AP Honda is pleased to win the Letter of appreciation to the Diffusion Activity of Safety Drive Education in Thailand from Japan’s IATSS which is the privately-organization established to research and promote road safety around the world. During the past 25 years, AP Honda has not only introduced road safety to the Thai society but also promote it through Safety Thailand project. Under the project, the original workshop about road safety in Japan has been adapted to the traffic situation in Thailand. The knowledge from the workshop has also been passed on to the road users in provinces nationwide. The company has also cooperated with public sector and local dealers around the country to set up safety driving centers. This has made AP Honda the role model organization of Asean to instill the road safety awareness to all road users,” said Alaksh Phornprapha, Director of AP Honda Co Ltd.
AP Honda launched its Safety Thailand project in 1998 by sending its employees to attend workshops in Japan and bring back the knowledge about road safety back to the country. The knowledge and experience from the workshops has been adapted for the traffic situation in Thailand and the driving habits in the country. The unique project has also required local dealers to send their staffs to be trained with AP Honda so they become capable to pass on the knowledge on to other road users and their customers.
Between 1998 and 2013, AP Honda has been producing road safety instructors and assistant instructors who came from various professions, from public and private sectors as well as general public. Moreover, the trained instructors and assistant instructors have passed their knowledge on to more than 21 million road users around the country. The workshops, held by AP Honda for all road users and instructors, include the 10 basics for road safety, fundamental level, driving lesson, and big bike riding lesson for general public, and trainings for instructors.
There are currently 2 Safety Driving Centers, operated by AP Honda, in Bangkok and Samut Prakan and 11 regional training centers around the country. The company has also supported 12 training centers by Department of Disaster Prevention and Mitigation and 26 training centers for vocational students through its “One Dealer One School” project nationwide.
“The prestigious IATSS award from Japan handed to AP Honda has become an honor and a great recognition for the Thai people. We would like to stress that no other company deserves the award more than AP Honda. Having worked with AP Honda for a very long time, we’ve learned that the company never stops developing the training course and campaigning to raise the awareness for road safety. In addition, the company has also invested in its Safety Driving Centers, to educate the Thai road users about the road safety. This is the good example for other business operators to follow, to return the good things to the society,” said Dr.Tairjing Siriphanich, Commissioner of National Human Rights Commission of Thailand and Secretariat General of Don't Drive Drunk Foundation
“We would like to thank and congratulate AP Honda for raising awareness about road safety to the Thai society through its Safety Thailand Project and eventually recognized by the prestigious award. In the past several years, AP Honda has cooperated with over 900 dealers nationwide to support public sector to raise awareness about road safety for the better future for this country,” said Prommin Kantiya, Director of Accident Prevention Network.
Established in 1974 in Japan, International Association of Traffic and Safety Sciences (IATSS) is a privately-run organization to support the study and research about road safety in Japan and other countries around the world. IATSS has regularly released its researches to the public about road accidents, transportation and natural disasters, fundamental infrastructure, and transportation for the physically-challenged, as well as special reports to help reduce the road accidents. The association also has a policy to support organizations to raise awareness about road safety around the world. AP Honda has been selected by the IATSS’s judging committee to receive the award for continuously promoting the road safety in Thailand. This has made AP Honda the one and only from Thailand to receive the prestigious award from an international association. The award presentation was recently held at Keidanren Kaikan in Tokyo, Japan.
For more information about Safety Thailand Project and the Safety Driving Center by AP Honda, visit www.hondasafetythailand.com.
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